Tips On Starting A T-Shirt Brand
Many people these days have decided to start a T-shirt business because it seems so simple. You can make a design, hire a screen printer, and then sell your shirts through Facebook or through an online website. But it’s not that simple.
You first have to learn how to start a T-shirt brand before you spend money on printing equipment or hiring a screen printer, and creating your own website, so that you can maximize your chances of making it.
So how do you exactly start with establishing your brand? Sit down and think it over first, and focus on the following areas:
What’s your niche? If you’re just starting out, you can’t expect to sell your shirts to everyone. You may want to focus on your neighborhood first. Then you should narrow that down further into a more specific demographic. You need to have a clear idea of the type of person who you want to buy your shirts. Are they kids, young adults, or older folks? Are they just regular people, music fans, artistic types, or athletic guys?
Defining your niche lets you define your brand identity and the marketing techniques you will use to sell your T-shirts.
Deciding on the designs. Now that you have a particular niche in mind, you can then start picking on the kinds of designs you can feature on your T-shirts. They can be serious, playful, amusing, or graphic. You just have to keep your typical buyer in mind and then ask yourself—will this buyer be attracted to this design? Obviously, a teenage girl who likes the arts will have a very different idea of what designs they like compared to a man in his 50s.
If you’re the artistic type, you can make your own designs. You can also hire a professional artist to do your designs for you. Just make sure you don’t steal any copyrighted designs online!
Defining the quality of the shirt. Quality comes at a cost, and so you need to match the quality of your shirt with the needs and purchasing power of your potential customers. You should buy, or at least check out the T-shirts you will be printing on, so that you can check for yourself how they feel when they’re worn.
This also means checking the quality of the printing. You want design that stays on the shirt even after several trips to the laundry, so that your brand reputation doesn’t suffer.
Establishing your brand. Your brand should be unique and memorable, and the name should attract the kind of customers you’re pursuing. You may want to use a logo, and perhaps your designs can feature a unique image that will set your shirts apart from the rest of the competition. Photography, portrayal, and brand association are other components to consider when establishing your brand, but that’s for another article.
It’s important to know how to start a T-shirt brand because to succeed you need to stand out among the hordes of people doing the same thing as you. Thousands of people are starting a t-shirt business, and the competition is fierce. If you can establish a distinct identity for your brand, you can go a long way with your T-shirt selling business!
These are basic tips to start a T-Shirt brand. Stay tuned for more tips on starting up your Hawaii t-shirt business from real t-shirt brand owners.
You can also contact us today for any of your t-shirt creation needs including (but not limited to:
Hawaii T-Shirt Fulfillment Services
and more… (inquire within)